For B2B demand generation and growth marketers

Get leads your sales team will want to call.

We will deliver verified, in-market leads to your sales team within 30 days, and replace any lead that doesn’t meet your criteria.

  • 3X more leads to pipeline
  • 95% client renewal rate
  • 100% data accuracy

Example lead record

Verified

Director of IT Operations

Manufacturer · 2,400 employees · North America

Intent signal
Researching AP automation
Current system
On-prem ERP
Buying timeline
Next quarter

Caller notes

Budget review in six weeks. Wants a demo for the CFO and the AP lead.

  • Email verified
  • Phone verified
  • Matches your TAL
Illustrative example of a verified lead as it reaches your CRM

Trusted by B2B revenue teams since 2013

Amazon Business Google Cloud Oracle Slack Esker Tipalti Client logo
  • ISO 27001
  • ISO 27701
  • GDPR
  • CCPA
  • CASL

Every lead your sales team skips is budget you already spent.

Cold or off-target leads also eat your reps' hours on calls that go nowhere, and the pipeline number doesn't move.

Our Pipeline-First Lead Program targets accounts showing buying intent and verifies every contact before delivery.

If a lead doesn’t meet your criteria, we replace it.

3 Steps to Verified Leads in Your CRM

  1. 01

    Share Your Ideal Customer

    Send your TAL, industries, titles, company sizes, and regions, and we add intent data to find accounts researching what you sell.

  2. 02

    We Engage Your Buyers

    We promote your content by email or phone. On phone programs, our own callers use a custom script to learn each prospect's priorities.

  3. 03

    Verified Leads Reach Sales

    Every lead passes our data checks before it reaches your CRM. Your Client Success Manager reports progress and adjusts targeting as results come in.

These results come from BlueWhale programs run for B2B software and cloud companies.

in marketing-attributed pipeline per $1 spent
$70
leads in one year, qualified by Esker's sales team
1,500+
up-front conversion to MQL and SQL for ServiceNow, via PHD
18%
siloed intent tools replaced by intent-driven lead gen campaigns for Rubrik
4
We're not only getting a large number of leads every year, but they're being qualified by our sales team. And they're turning into active opportunities, which I never expected to see from any content syndication program.
Bri MaasMarketing Manager, Esker
The leads that our SDR team received from BlueWhale have led to higher pick-up rates, and more meetings, than any program we've used before. The opportunities coming out of those meetings are already providing a high ROI back to the business.
Lucas GerardSales Development Team Lead, Trace3

Why 95% of clients renew with BlueWhale

  • Sales calls that start warm

    On phone programs, our callers note current systems, challenges, and buying timelines.

  • Clean data, guaranteed

    You get a replacement for any off-target or inaccurate lead.

  • Control without a long contract

    Buy per project or per quarter, and swap in content that's resonating better mid-campaign.

Built for

  • You're marketing a B2B company with 100+ employees.
  • You want leads that arrive ready for a sales conversation.
  • You have reps or a nurture track ready to follow up.
  • You judge lead programs by the pipeline they create.

Who it's not for

  • You're an early-stage startup still defining your ideal customer.
  • You only need a contact list to email on your own.
  • You have no one to follow up on new leads yet.
  • You're shopping for the lowest cost per lead above all else.

Frequently Asked Questions

What does the lead replacement guarantee cover?

The guarantee covers any lead outside your criteria or with inaccurate data, and we replace each one. Our lead return rate runs under 1%.

How do you keep the data accurate?

We run each lead through multi-step validation, automated filtering, and manual quality control before delivery.

How is BlueWhale different from other content syndication vendors?

Many of our programs run over the phone with our own callers. Your reps get what our callers learned before they reach out.

How quickly will leads reach our CRM?

Your first leads arrive within 30 days through secure API delivery to your marketing automation platform or CRM.

Do you help our sales team follow up?

Yes, phone programs include coaching for your reps on lead follow-up and reaching the rest of the buying group.

How is a program priced?

Content syndication runs on a set cost per lead, and phone programs bill for our team's time. Neither requires an annual software subscription.

How much of our team's time does this take?

You share your ICP and content, and your Client Success Manager handles setup, reporting, and changes from there.

Get verified, in-market leads into your CRM within 30 days.

Book a call and we'll map your ICP into a Pipeline-First Lead Program your sales team can work.